Courses

Systematically learn Generative Engine Optimization (GEO) through structured courses

GEO Prep Work, Part 3: Mining Prompts from Multiple Sources

Discover 5 proven ways to find GEO prompts—from GSC and Reddit to PAA and sales calls—and adapt your content for AI search

29 days ago

The Ultimate Guide to Schema Markup: How to Get AI to Cite Your Content First

Learn how Schema markup helps AI understand and cite your content, with practical examples for SaaS, ecommerce, blogs, and local businesses

last month

GEO Prerequisite #2: The Technical GEO Audit

Learn how a technical GEO audit helps AI crawl, understand, and trust your site—so your content has a better chance of being cited.

last month

GEO Prep, Part 1: Build Your Brand Entity Knowledge Base

Learn how a brand entity knowledge base helps AI recognize, trust, and cite your brand in GEO and AI-generated search results.

last month

How to Make One Piece of Content Rank for Many AI Prompts: Build a Semantic Field

Learn how to build semantic fields so one article can rank for multiple AI prompts and earn more citations in ChatGPT and AI search.

last month

How to Find Prompts That Actually Matter？

Learn how to find high-value AI prompts, uncover citation gaps, and make your brand a trusted source in GEO and AI-generated answers.

last month

How Large Language Models Generate Answers—and What That Means for Generative Engine Optimization

Learn how LLMs generate answers, why hallucinations happen, and what it means for GEO in the age of AI-powered search.

last month

You Wrote 5,000 Words of Substance—So Why Did AI Quote Your Competitor’s 800-Word Post Instead?

Why does AI cite a short competitor article instead of your long-form post? Learn token economics and how to write content AI is more likely to quote.

last month

Your Content Was Found by AI—So Why Didn’t It Use It?

AI found your content but didn’t cite it? Learn the 9 retrieval scoring factors that determine whether AI sources actually get used.